UX/UI & Brand Designer

I help companies and brands to develop logic-based design systems and online products that are scalable, durable and personal. I also work on expert reviews and  redesigns to improve conversion and user experience.

Implementing an atomic design system
How I have refined and replaced the design system for a leading creative university using agile processes to manage the system as its own product.
Exploring audience journeys after the exhibition
My process of research and design to identify opportunities in the customer journey to build an ongoing relationship with new audiences.
Services
UX/UI Design
  • Figma, Adobe XD
  • Design systems
  • Ideation & workshop (Miro)
  • Wireframing
  • Interactive prototypes
  • User testing
  • Agile methodologies (Jira)
Expert reviews
  • Improving usability
  • Accessibility (WCAG)
  • Heuristic analysis
  • Conversion rate optimisation
Digital Design & Branding
  • Branding guidelines
  • Out of home
  • Display ads (GDN)
  • Amazon A+ Content
  • Printed media
  • Art direction
  • Retouching