Freelancing with a digital marketing agency, I worked on landing pages for campaigns and flagship shows.
Key features
Adobe XD Conversion rate optimisation Layout and structure User interface design
Working on landing pages to increase user sign ups with live campaign materials across the amc+ brand account for Croud.
Key considerations here were ensuring the offer was included clearly above the fold and the highlight content was prominent on the pages. I created card modules for individual titles and proposed updated carousel structure to improve the hierarchy.
I also created a proposed design template that can beused by each of AMCs six streaming sites. The purpose of this was to demonstratehow one universal template would lookunique when populated with brand assets and different content. Featured were added to encourage conversion when unregistered users visit the page.
Implementing an atomic design system
How I have refined and replaced the design system for a leading creative university using agile processes to manage the system as its own product.
