Having come up with these ideas, I needed to speak to the everyday audiences, because due to the site-specific nature of the work, often each exhibition will have a local audience who is not a committed follower. I leapt on the opportunity to do some real in person guerilla testing with the audience at an exhibition in Hackney. I took two exercises and asked them to sort cards into the order they might perform a task and get some opinions on the different keep in touch methods
These exercises helped me re-organise my initial user journey and put in some additional touchpoints.
Wireframing interventions
I proposed some new wireframes for the patron page, where based on the feedback from the interviews, people weren't really aware of the benefits to them to be a patron, but also how artists might benefit from being a patron. The interviews also indicated that people want transparency on how money is being spent. Responding to this, I came up with a couple of sort of layouts that start bringing in some of those ideas into this ranging from testimonials from artists or facts about how donations are spent so they could make an informed decision about it.
I looked for opportunities within existing content pages because they have a lot of rich video and audio content on their website and wanted to look at ways of associating donations with the content, but without restricting people from giving from viewing the content.
High-fidelity prototyping
The most advanced solution was a high fidelity prototype based of a product designed to be accessed at the exhibition offering a digital pathway to keep in touch, demoing functions like information about the exhibition as well as access to exclusive digital content, repurposing archive material with time-based incentives and rotating content that can be accessed at a later date.
Rather than leaping straight into development, my proposal was to experiment and iterate functionality using off the shelf solutions like linktree to see what content appealed to users and tailoring the initial product and offering, to validate the concept before build.